White and clear as the first snow, the minimalism of this logotype mockup sets your eyes to admire the displayed graphic design. Lacking in contrast, the inserted content of this template doesn’t get lost in the monochrome palette — the special letterpressed effect does its job flawlessly.
The mockup is based on two of the most vital principles for a digital design. First, it’s genuine realism, according to which the imitated item should be made into a mockup. Here it’s about a genuine paper texture, looking neat even in close-ups. Second comes the intuitive workflow feature, provided by Smart Object Layers to use for working with the scene’s settings. The sphere of use is not strictly defined by the mockup’s appearance, so among other things, it’s multipurpose.